Every brand wants to target couples on this day of love, but in such a crowded space, it's hard to stand out. So when HORMEL Pepperoni came to us wanting to spread the love this Valentine’s Day with limited edition heart-shaped pepperoni, we chose to connect with those who might need some extra encouragement on the day of love.

Each kit has everything needed to make a DIY personal pizza, including Limited Edition Heart Shaped Pepperoni and a custom message. Not surprisingly, people ate them up, garnering over 385 million impressions and appearing in publications from Today, Forbes, and IHeartRadio.