Tide
Role: Art Director & Presenter
Year: 2024
Awards: District 8 First Place, District 8 Best Presentation, District 8 Best Plans Book, 9th Place Overall
Now more than ever, consumers are hyper-conscious of their ecological footprint. They actively want to be more eco-friendly. However, if it sacrifices convenience, consumers will not switch to a more green alternative.
But when you choose to wash on cold with Tide, You can easily save energy, protect your clothing, and get a better clean. All from a simple switch that doesn’t affect your schedule, making Tide+Cold the Winning Formula.
Tide tasked us with converting 75% of laundry loads to cold by 2030. With hot water being the leading cause of carbon emissions during laundry, we shared why Tide+Cold is The Winning Formula for your laundry and the environment.
Social Spot
With F1 viewership doubling in the past five years and our audience making up the majority of viewers. This collab proves to be a win on all fronts.
Our audience (18-35) comprises over half of Fortnite players, ensuring some sweet Victory Royales from this activation.
Our microsite promotes switching to cold while offering consumers some cool incentives.